As for today, and the near future, the Digital Programmatic Marketing landscape can’t prosper without the assitance of AI. At AI, we understand the scientific approach that the market needs today, from Busines Intelligence and Machine Learning up to Deep Learning Neural Networks among the emerging technologies that are still in the prototype phase.
Through today Programmatic Marketing pillars (DSP/SSP/DMP/Trading Desk/Cloud) on which you build your a Media strategies or even arbitrage traffic, you are probably already using AI (even without knowing it). Most companies struggle a lot building own in-house algorithms, some succeed, many don’t. But even if you are among the wise and lucky once, you probably know how tedious and demanding the algorithmic building is.