Accountable Intelligence offers services of OLAP Analytics and Data Management Platform (DMP) as a technology provider and platform for collecting and managing huge amounts of data for digital marketing purposes. We empower our customers to generate accurate metrics and audience segments, which are used to optimize the performanceof online advertising campaigns.
As for today, and the near future, the Digital Programmatic Marketing landscape can’t prosper without the assitance of AI. At AI, we understand the scientific approach that the market needs today, from Busines Intelligence and Machine Learning up to Deep Learning Neural Networks among the emerging technologies that are still in the prototype phase.
Through today Programmatic Marketing pillars (DSP/SSP/DMP/Trading Desk/Cloud) on which you build your a Media strategies or even arbitrage traffic, you are probably already using AI (even without knowing it). Most companies struggle a lot building own in-house algorithms, some succeed, many don’t. But even if you are among the wise and luckyonce,