Accountable Intelligence offers services of OLAP Analytics and Data Management Platform (DMP) as a technology provider and platform for collecting and managing huge amounts of data for digital marketing purposes. We empower our customers to generate accurate metrics and audience segments, which are used to optimize the performanceof online advertising campaigns.
As for today, and the near future, the Digital Programmatic Marketing landscape can’t prosper without the assitance of AI. At AI, we understand the scientific approach that the market needs today, from Busines Intelligence and Machine Learning up to Deep Learning Neural Networks among the emerging technologies that are still in the prototype phase.
Through today Programmatic Marketing pillars (DSP/SSP/DMP/Trading Desk/Cloud) on which you build your a Media strategies or even arbitrage traffic, you are probably already using AI (even without knowing it). Most companies struggle a lot building own in-house algorithms, some succeed, many don’t. But even if you are among the wise and lucky once, you probably know how tedious and demanding the algorithmic building is.
Machine learning is a field of computer science that gives computer systems the ability to "learn", and progressively improve the performance on a specific task, with data, without being explicitly programmed.
The further integration of technology into the physical world creates new consumer interactions that are even more simple and instantaneous.
AI provides ML services to detect those trends and behaviors hidden behind multiple terabytes of data, enabling predictive systems to provide automatic and instant answers and directions to attain any desired goal.
In mathematics and computer science, an algorithm is an unambiguous specification of how to solve a kind of problems. Algorithms can perform calculation, data processing and automated reasoning tasks.
A perfect algorithm should theoretically explore every combination within the variables; in most cases this is not humanly possible.
AI provides algorithms for managing real-time operations, several thousand times per second.
Proven on the most demanding RTB and AdTech environments, we display minute to minute, second to second, performance improvements in the most varied KPIs.
Business analytics focuses on finding insights and understanding a business performance based on data and statistical methods.
The continuous and iterative exploration and investigation of current and past business performance allows to produce and drive business planning.
AI provides extensive tools for statistical analysis, including explanatory and predictive models, and fact-based management to drive human and automated decision making.
IT Researcher and Developer with a long career devising original and high-performing solutions where everybody else thought there was no room for improvement with new technologies for emulation, artificial intelligence and high performance operations in many industries.
CEO, Futurist, he has commanded the birth and development of multiple companies with goals far ahead of its time for AdTech and Artificial Intelligence.
Throughout the course of his career, Charles has managed the national iTV, VOD, mobile and online sales strategies for such industry leaders as Disney, Microsoft, Time Warner, Comcast, Cox Media and more where he helped marketers develop optimized digital ad campaigns to connect individually with consumers across the world.